The Partnership Proposal
Best for: BD, co-marketing, integrations
Hi [Name], I've been a fan of what [Their Company] is building, particularly [Specific Feature/Initiative]. We work with [Your Audience] at [Your Company], and I've noticed a strong overlap — our users consistently ask us about [Area where their product fits]. I think a [Integration / Co-marketing campaign / Referral partnership] could drive real value for both sides. I put together a one-pager here: [Link] Worth a 20-minute call to explore?
Why it works
Leads with genuine admiration — not flattery.
Quantifies the audience overlap to make the opportunity concrete.
Including a one-pager shows seriousness and respects their time.
Implementation Tip
Always double-check the "Signal" you choose. If a company just launched a product, make sure you know exactly what that product does before sending.
Related Templates
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Get StartedHow to use The Partnership Proposal effectively
To get the most out of this template, you need to find a "High-Value Signal." A signal is not just "I saw your website." It's a specific piece of news or a data point that proves you understand the prospect's current situation.
Common high-value signals include:
- Funding rounds (Series A, B, C)
- Expansion into new markets or regions
- New feature or product launches
- Hiring for specific roles (e.g., hiring 10+ SDRs)
- Recent podcasts or interviews by their leadership
Once you have the signal, the rest of the email becomes 10x more credible. Instead of a sales pitch, it feels like a professional observation.